The first step, and eight years of it. E-commerce sites built on WooCommerce and CS-Cart as both designer and developer, plus hand-written HTML, CSS and JavaScript for whatever the brief asked for.
Watching how customers actually behaved, then changing the storefront because of it. Online sales climbed 23%, and I learned what it means to build shoulder to shoulder with developers.
Marketing, revenue growth and company strategy, mine to run. Customer satisfaction up 40%. The years that taught me what a business needs long before it needs a screen.
Back to the craft, on my own terms. 21+ responsive sites, landing pages and web apps for e-commerce, travel, education and professional services — client requirements turned into recommendations, wireframes, then production front-end code.
The MVP of an influencer marketing platform, web and mobile — concept through 32 high-fidelity screens. 12 interviews and observation sessions shaped the matching flow; Design Thinking defined 23 personas and their journeys.
Enterprise Microsoft Teams applications for governance and scale — External User Manager, Teams Manager, Agenda App, Governance Copilot — adopted by 300+ organisations and 12,000 end users. A redesigned invitation and approval flow cut task time 35%; a 56-component design system keeps handoff short.
Available for product design work — new builds, redesigns, and design systems. If you have something in mind, write to me.